How I Rate Products and Brands
I have two review systems. I review the actual product and I review the company “brand”.
Variety of Products
Art companies can have a wide range of products including paintings, photography, drawings, sculpture, prints (art prints, art board prints, canvas prints, framed prints, metal prints, mounted prints, photographic prints, posters, tapestries, etc) and more.
As a general rule of thumb, I believe that a greater variety of products is better for the consumer because more choice allows the consumer to buy what will work best for them.
Transparency, Accuracy and Reputation
This category covers a lot about how a company does business.
Transparency gives the consumer an idea of how open the company is about the way it works:
- Do they have a physical address or do they only have an online presence?
- Does the company provides easy access to 3rd party reviews?
- Do they provide detailed information about the company, it’s leadership and the employees?
- Is the company easy to contact and how quickly they respond to a customer?
Accuracy relates primarily to the accuracy of the product, shipping and returns.
Reputation refers to how well the company is perceived in the industry.
- Do they have a money-back guarantee?
- Do they have a quality assurance program implemented?
- How long has the company been in business?
- Finally, I try to assess the reputation they carry in the art/printing industry.
The quality of the product goes back to the quality of the print, size, and materials. It also includes how it is created/manufactured, and how it is packaged, shipped, and delivered.
Price and Discount
This is based on the price of the product as well as any discounts provided.
Pricing in the art industry can have a huge range, making it difficult to compare. It is not necessarily true that the higher the price, the higher the quality of the artwork. And it’s not true that bargain prices equals low-quality artwork.
Some price differences are due to different costs in materials or whether it was created by an emerging or well-known artist.
Other reasons for price differences includes the artwork’s condition, authenticity, prevenance, historical significance, whether it’s sold at an auction, and more.
How you experience buying art can differ from one company to the next. I rank the following parts of an average customer’s experience:
- How easy the website is to navigate?
- Does the company answer questions promptly and reliably?
- Are the customer service reps…
- How helpful is the company if problems arise?
- How is the product shipped?
- How long does a shipment take?
- Shipping price
- How the company communicates with the consumer:
- Do they use a live chat, email, phone or a selection of a few communication methods?
- How accurate and knowledgeable are the customer service reps?
- How quickly does customer service respond?